Getting Closer Campaign

In Fall 2014, The Princess Margaret Cancer Foundation announced four transformational investments in support of Personalized Cancer Medicine. Our "Getting Closer" campaign celebrated this news and a key milestone in our five-year Billion Dollar Challenge.

The awareness building campaign ran in newspaper, magazine, transit shelter and online during October and November 2014. 

Click here to learn more about how we're getting closer to setting the new gold standard in cancer care: Personalized Cancer Medicine.